Anthony Noto, CEO of SoFi
SoFiĀ is certainly one of the more interesting companies in fintech. They started life focused on student loan refinancing, a category they invented back in 2011, but have morphed into what is the most diversified company in all of fintech. They have not just moved into other areas of lending, they have moved quite aggressively into many completely different areas of finance whether it is saving, investing, cryptocurrencies, stock trading, personal financial management and more.










